http://selects.brdbrk.com brdbrk | San Francisco Tue, 17 Aug 2010 15:34:48 +0000 http://selects.brdbrk.com en http://selects.brdbrk.com/451173/NIKE-FOOTBALL-MOBILE http://selects.brdbrk.com/451173/NIKE-FOOTBALL-MOBILE Tue, 17 Aug 2010 15:34:48 +0000 brdbrk | San Francisco 451173 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/451173/program_header_img.jpg" border="0" width="670" height="181" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/451173/main_nav_1.jpg" border="0" width="670" height="330" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/451173/homepage.jpg" border="0" width="670" height="548" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/451173/orientation_1.jpg" border="0" width="670" height="548" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/451173/get_rated_1.jpg" border="0" width="670" height="518" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/451173/training.jpg" border="0" width="670" height="548" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/451173/ui_elements_1.jpg" border="0" width="670" height="700" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/451173/gearup_athletes.jpg" border="0" width="670" height="658" align="left" /> Nike Football "The Program": Mobile Site & Training Tool After delivering the SPARQ mobile site, Nike was eager to integrate that functionality into their Nike Football mobile site. The challenge was to merge the two brands while keeping certain elements from each to create one cohesive, easily recognizable unit. Agency: AKQA My Creative Role: Creative Lead - Art Direction, Interaction Design & Visual DesignInteraction Design: Charles LawWeb Development: Sridhar Prathivadi & Zhenya KoganTechnology Manager: Sridhar PrathivadiAccount Executive: James Jenkins & Andy AlmquistProject Management: Audrey Thompson & Sallie Lippe http://selects.brdbrk.com/451173/NIKE-FOOTBALL-MOBILE http://selects.brdbrk.com/558654/NIKE-WOMEN-NFR-BUMPERS http://selects.brdbrk.com/558654/NIKE-WOMEN-NFR-BUMPERS Tue, 17 Aug 2010 15:34:44 +0000 brdbrk | San Francisco 558654 Intro Boards PREVIOUS&nbsp;|&nbsp;NEXT&nbsp;(1 of 6)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/558654/nfr_0000_1.jpg" border="0" width="670" height="375" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/558654/nfr_0001_2.jpg" border="0" width="670" height="375" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/558654/nfr_0002_3.jpg" border="0" width="670" height="375" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/558654/nfr_0003_4.jpg" border="0" width="670" height="375" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/558654/nfr_0004_5.jpg" border="0" width="670" height="375" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/558654/nfr_0005_6.jpg" border="0" width="670" height="375" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/558654/nfr_0006_7.jpg" border="0" width="670" height="375" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/558654/nfr_0007_8.jpg" border="0" width="670" height="375" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/558654/nfr_0008_9.jpg" border="0" width="670" height="375" align="left" /> Outro Boards PREVIOUS&nbsp;|&nbsp;NEXT&nbsp;(1 of 6)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/558654/nfr_0009_10.jpg" border="0" width="670" height="375" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/558654/nfr_0010_11.jpg" border="0" width="670" height="375" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/558654/nfr_0011_12.jpg" border="0" width="670" height="375" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/558654/nfr_0012_13.jpg" border="0" width="670" height="375" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/558654/nfr_0013_14.jpg" border="0" width="670" height="375" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/558654/nfr_0014_15.jpg" border="0" width="670" height="375" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/558654/nfr_0015_16.jpg" border="0" width="670" height="375" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/558654/nfr_0016_17.jpg" border="0" width="670" height="375" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/558654/nfr_0017_18_18.jpg" border="0" width="670" height="375" align="left" /> Lower Thirds PREVIOUS&nbsp;|&nbsp;NEXT&nbsp;(1 of 6)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/558654/NFR_Lower_Thirds_1.jpg" border="0" width="670" height="376" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/558654/NFR_Lower_Thirds_2.jpg" border="0" width="670" height="376" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/558654/NFR_Lower_Thirds_3.jpg" border="0" width="670" height="376" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/558654/NFR_Lower_Thirds_4.jpg" border="0" width="670" height="376" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/558654/NFR_Lower_Thirds_5.jpg" border="0" width="670" height="376" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/558654/NFR_Lower_Thirds_6.jpg" border="0" width="670" height="376" align="left" /> Nike Women - Nike Field Reporter: Intro & Outro Bumpers / Lower Thirds Titles AKQA was tasked with revamping the Nike Women's Nike Field Reporter brand and experience for the upcoming season. The initiative was set to live on Facebook featuring weekly video feeds from Gevvy, the new face of NFR. I was given one afternoon to design the intro and outro slates that would be used in each video. Client approval was given, and Kampgrizzly set them in motion a few days later. You can follow Nike Field Reporter here. Agency: AKQA My Creative Role: Intro / Outro Motion Boards and Motion DirectionLogo Design: Sunjin KimAnimation / Production: Jared Evans at KampgrizzlyAssociate Creative Director: Michael TakeshitaAccount Executive: Stacy WanlessProject Management: Ashley Smith http://selects.brdbrk.com/558654/NIKE-WOMEN-NFR-BUMPERS http://selects.brdbrk.com/571998/NIKEiD-GIRLS-SPORT-SHOP http://selects.brdbrk.com/571998/NIKEiD-GIRLS-SPORT-SHOP Mon, 16 Aug 2010 23:54:55 +0000 brdbrk | San Francisco 571998 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/571998/gss_1.jpg" border="0" width="670" height="449" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/571998/gss_2.jpg" border="0" width="670" height="449" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/571998/gss_3.jpg" border="0" width="670" height="449" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/571998/gss_4.jpg" border="0" width="670" height="449" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/571998/gss_5.jpg" border="0" width="670" height="449" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/571998/gss_6.jpg" border="0" width="670" height="449" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/571998/gss_7.jpg" border="0" width="670" height="449" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/571998/gss_8.jpg" border="0" width="670" height="449" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/571998/gss_9.jpg" border="0" width="670" height="228" align="left" /> The Nike Digital Commerce team wanted us to create a dedicated area targeting teenage female athletes while promoting customization through NIKEiD. The concept was to create an experience that mimicked a teen girl's bulletin board. Scattered throughout the board are sport related photos, NIKEiD products, stickers, medals, and encouraging hand written notes. Agency: R/GACreative role: Concept & DesignArt Direction: Wade ConveyCopywriting: Eissa ShivelyDevelopment: Lamar HinesProject Management: Ilyssa Van Oss http://selects.brdbrk.com/571998/NIKEiD-GIRLS-SPORT-SHOP http://selects.brdbrk.com/370171/SPARQ-MOBILE-TRAINING-TOOL http://selects.brdbrk.com/370171/SPARQ-MOBILE-TRAINING-TOOL Tue, 10 Aug 2010 18:19:47 +0000 brdbrk | San Francisco 370171 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/370171/sparq_1.jpg" border="0" width="670" height="375" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/370171/sparq_2.jpg" border="0" width="670" height="375" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/370171/sparq_3.jpg" border="0" width="670" height="375" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/370171/sparq_4.jpg" border="0" width="670" height="375" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/370171/sparq_5.jpg" border="0" width="670" height="375" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/370171/sparq_6.jpg" border="0" width="670" height="375" align="left" /> Nike SPARQ: Mobile Site & Training Tool Phase 1 SPARQ is a series of training tools aimed at highschool and college level athletes looking to gain that extra edge. Nike asked us to create a mobile website where athletes can find SPARQ-specific training drills, enter their data to obtain a SPARQ rating, and view a video library offering solutions to help them improve their scores. Future rollouts will include: SPARQ registration and profiles, leaderboards, head to head comparison and athlete search functionality. Agency: AKQA My Creative Role: Creative Lead - Interaction Design & Visual DesignInteraction Design: Charles LawWeb Development: Maurice Chang & Mindy McCutchanTechnology Lead: Mark LayAccount Executive: James JenkinsProject Management: Sallie Lippe & Audrey Thompson http://selects.brdbrk.com/370171/SPARQ-MOBILE-TRAINING-TOOL http://selects.brdbrk.com/22852/R-GA-CASE-STUDY-CONCEPT http://selects.brdbrk.com/22852/R-GA-CASE-STUDY-CONCEPT Wed, 30 Jun 2010 15:39:39 +0000 brdbrk | San Francisco 22852 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22852/video_1.jpg" border="0" width="670" height="361" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22852/video_2.jpg" border="0" width="670" height="361" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22852/video_3.jpg" border="0" width="670" height="361" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22852/video_4.jpg" border="0" width="670" height="361" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22852/video_5.jpg" border="0" width="670" height="361" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22852/video_6.jpg" border="0" width="670" height="361" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22852/video_7.jpg" border="0" width="670" height="361" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22852/video_8.jpg" border="0" width="670" height="361" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22852/video_9.jpg" border="0" width="670" height="361" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22852/video_10.jpg" border="0" width="670" height="361" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22852/video_11.jpg" border="0" width="670" height="361" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22852/video_12.jpg" border="0" width="670" height="361" align="left" /> Concept boards created as a visualization treatment to present agency case studies via the web. The idea was to have a high level executive interact in a 3 dimensional, digital environment. Digital walls would unfold behind him presenting the wide range of work that agency had completed. The executive could pull out, slide, and pass specific pieces as he presented each case study. Agency: R/GAMy Creative Role Design & Motion ConceptingCreative Direction: Winston Thomas http://selects.brdbrk.com/22852/R-GA-CASE-STUDY-CONCEPT http://selects.brdbrk.com/255331/NIKE-SPORTSWEAR-SPRING-10 http://selects.brdbrk.com/255331/NIKE-SPORTSWEAR-SPRING-10 Sat, 08 May 2010 07:00:56 +0000 brdbrk | San Francisco 255331 Site Experience<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/n98_display.jpg" border="0" width="670" height="543" align="left" /> OverviewBoards <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_1.jpg" border="0" width="670" height="722" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_2.jpg" border="0" width="670" height="715" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_3_5.jpg" border="0" width="670" height="474" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_5.jpg" border="0" width="670" height="772" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_7.jpg" border="0" width="670" height="772" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_8.jpg" border="0" width="670" height="772" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/n98_w_all.jpg" border="0" width="670" height="474" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_11.jpg" border="0" width="670" height="772" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_12.jpg" border="0" width="670" height="772" align="left" /> PDF Catalog PREVIOUS&nbsp;|&nbsp;NEXT&nbsp;(1 of 29)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_Brochure_1.jpg" border="0" width="670" height="469" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_Brochure_2.jpg" border="0" width="670" height="469" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_Brochure_3.jpg" border="0" width="670" height="469" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_Brochure_4.jpg" border="0" width="670" height="469" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_Brochure_5.jpg" border="0" width="670" height="469" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_Brochure_6.jpg" border="0" width="670" height="469" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_Brochure_7.jpg" border="0" width="670" height="469" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_Brochure_8.jpg" border="0" width="670" height="469" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_Brochure_9.jpg" border="0" width="670" height="469" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_Brochure_10.jpg" border="0" width="670" height="469" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_Brochure_11.jpg" border="0" width="670" height="469" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_Brochure_12.jpg" border="0" width="670" height="469" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_Brochure_13.jpg" border="0" width="670" height="469" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_Brochure_14.jpg" border="0" width="670" height="469" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_Brochure_15.jpg" border="0" width="670" height="469" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_Brochure_16.jpg" border="0" width="670" height="469" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_Brochure_17.jpg" border="0" width="670" height="469" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_Brochure_18.jpg" border="0" width="670" height="469" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_Brochure_19.jpg" border="0" width="670" height="469" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_Brochure_20.jpg" border="0" width="670" height="469" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_Brochure_21.jpg" border="0" width="670" height="469" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_Brochure_22.jpg" border="0" width="670" height="469" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_Brochure_23.jpg" border="0" width="670" height="469" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_Brochure_24.jpg" border="0" width="670" height="469" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_Brochure_25.jpg" border="0" width="670" height="469" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_Brochure_26.jpg" border="0" width="670" height="469" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_Brochure_27.jpg" border="0" width="670" height="469" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_Brochure_28.jpg" border="0" width="670" height="469" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/255331/N98_Brochure_29.jpg" border="0" width="670" height="469" align="left" /> Nike Sportswear global seasonal product feature: The N98 Track Jacket An interactive experience created to promote Nike's premier spring product, a new 3-tier line of track jackets inspired by the original jacket designed for the 1998 Brazilian National soccer team. Using key athletes to promote the product, we created a digital experience that included slow motion video (shot with high speed phantom cameras), macro photography highlighting the details of each product, as well as video interviews of the product designers. Agency: AKQA My Creative Role: Design - Website, Catalog & BannersCreative Direction: Nick Bailey & Davor KrvavacArt Direction: Simon ClancyInteraction Design: Rich BrinkerhoffDevelopment: Tim Robles, Jeremy Ruppel, Jonathan Cipriano & Mindy McCutchanAccount Executive: James JenkinsProject Management: Sallie Lippe & Antonio PulidoCopywriting: Gil MuinosInitial Concepting: Jimmy Soat & Kyle YugawaAdditional Catalog Design: Simone Magurno http://selects.brdbrk.com/255331/NIKE-SPORTSWEAR-SPRING-10 http://selects.brdbrk.com/22297/NIKE http://selects.brdbrk.com/22297/NIKE Sat, 08 May 2010 06:53:28 +0000 brdbrk | San Francisco 22297 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22297/nike_plus_display.jpg" border="0" width="670" height="543" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22297/nikeplus_1.jpg" border="0" width="670" height="419" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22297/nikeplus_2.jpg" border="0" width="670" height="419" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22297/nikeplus_3.jpg" border="0" width="670" height="419" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22297/nikeplus_4.jpg" border="0" width="670" height="419" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22297/nikeplus_5.jpg" border="0" width="670" height="419" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22297/nikeplus_6.jpg" border="0" width="670" height="419" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22297/nikeplus_7.jpg" border="0" width="670" height="454" align="left" /> Various directions for the Nike+ interactive experience designed within the NikeStore shell. Emphasis was on creating a space to feature Men's and Women's running products as well as promoting Nike+ enabled gear and the Nike+ community. Agency: R/GAMy Creative Role: DesignArt Direction: John WhiteProgramming: Lamar HinesProject Management: Ilyssa Van OssCopywriting: Eissa Shively http://selects.brdbrk.com/22297/NIKE http://selects.brdbrk.com/38901/INNERTREND http://selects.brdbrk.com/38901/INNERTREND Sat, 08 May 2010 06:51:51 +0000 brdbrk | San Francisco 38901 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/38901/innertrend_display.jpg" border="0" width="670" height="543" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/38901/innertrend_1.jpg" border="0" width="670" height="883" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/38901/innertrend_3.jpg" border="0" width="670" height="413" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/38901/innertrend_4.jpg" border="0" width="670" height="488" align="left" /> Site redesigned for a start up T shirt community based out of Chicago. The site encourages artists to create unique designs while offering them a platform to showcase and sell their products to a wide audience. (imagery FPO via Threadless, Red Jacket & someoddpilot) Agency: FreelanceMy Creative Role: Art Direction & Design http://selects.brdbrk.com/38901/INNERTREND http://selects.brdbrk.com/38894/COUNTER-CULTURE-APPAREL http://selects.brdbrk.com/38894/COUNTER-CULTURE-APPAREL Sat, 08 May 2010 06:51:34 +0000 brdbrk | San Francisco 38894 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/38894/cca_1.jpg" border="0" width="670" height="259" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/38894/cca_2.jpg" border="0" width="670" height="612" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/38894/cca_3.jpg" border="0" width="670" height="432" align="left" /> Independent apparel line formed as a collaborative creative effort by my college roommate, Kyle Pennell and myself. What started as a hobby, turned into a summer–long business that allowed us to explore design and earn a little cash on the side. Not only did we design T shirt graphics, but we created product hang tags, business cards and the accompanying website as well. Agency: FreelanceMy Creative Role: Art Direction & DesignCo Founder/Designer: Kyle Pennell http://selects.brdbrk.com/38894/COUNTER-CULTURE-APPAREL http://selects.brdbrk.com/22143/NIKEiD-MISCELLANEOUS http://selects.brdbrk.com/22143/NIKEiD-MISCELLANEOUS Sat, 08 May 2010 06:48:33 +0000 brdbrk | San Francisco 22143 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22143/nikeid_widgets_display.jpg" border="0" width="670" height="543" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22143/nikeid_misc_9.jpg" border="0" width="670" height="460" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22143/nikeid_misc_8.jpg" border="0" width="670" height="967" align="left" /> Proposed iPhone app and Mac Dashboard widget. Once a customer orders a pair of NIKEiD shoes, there is a span of about 4 weeks until delivery. We concepted this Countdown app to keep that customer notified about the progress of their shoes. Upon purchase confirmation, the user could opt to download the widget, which featured shoe completion percentage and estimated time of delivery. Agency: R/GAMy Creative Role: Design<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22143/rule2.jpg" border="0" width="670" height="3" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22143/nikeid_misc_1.jpg" border="0" width="670" height="460" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22143/nikeid_misc_2.jpg" border="0" width="670" height="460" align="left" /> NIKEiD feature, showcasing Nike 6.0, introducing the Air Mogan Mid. Agency: R/GAMy Creative Role: Design<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22143/rule2.jpg" border="0" width="670" height="3" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22143/nikeid_misc_3.jpg" border="0" width="670" height="460" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22143/nikeid_misc_7.jpg" border="0" width="670" height="460" align="left" /> NIKEiD hidden page showcasing a wall of Hyperdunk inspirations and exclusive video content. The page was only accessible from select touts and links, such as the tout shown below that lived on NikeBasketball.com Agency: R/GAMy Creative Role: Design<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22143/rule2.jpg" border="0" width="670" height="3" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22143/nikeid_misc_5.jpg" border="0" width="670" height="380" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22143/nikeid_misc_4.jpg" border="0" width="670" height="365" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22143/nikeid_misc_6.jpg" border="0" width="670" height="300" align="left" /> For the Holiday Season, our concept for NIKEiD was Give the Gift of Customization. For last minute shoppers we wanted to promote the NIKEiD gift card inside the site. To accomplish this, I drew and animated a NIKEiD shoe box that hopped onto the screen, rattled around for a few seconds and then burst open to reveal the gift card popping out. The third image is of the homepage during this time, which featured animated gift cards falling like snowflakes. Agency: R/GAMy Creative Role: Design & AnimationProgramming: Minki Park<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22143/rule2.jpg" border="0" width="670" height="3" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22143/dunk_be_true_img_1.jpg" border="0" width="670" height="543" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2619/22143/nikeid_misc_13.jpg" border="0" width="670" height="243" align="left" /> NIKEiD wallpaper, showcasing the classic Nike Dunk High Be True. This version of the Dunk allows users to get custom laser etching of a word or phrase into the side of the shoe. Agency: R/GAMy Creative Role: Art Direction & Design http://selects.brdbrk.com/22143/NIKEiD-MISCELLANEOUS