Interactive experience designed for based on the "Blieve In The Run" campaign. Living in the SPORT/Performance section of NIKEiD, each customizable shoe is paired with one of three premier Nike athletes. The emphasis of the experience was to promote pro athletes and their dedication to running to stay fit, as well as highlighting the vast customization features of each NIKEiD shoe.

Agency: R/GA
My Creative Role: Design
Creative Direction: John White
Art Direction: Minki Park
Interaction Design: Kajal Gala & Hatti Lim
Programming: Ryan Wang
Project Management: Nicky Kim
Copywriting: Colleen Harlan