The Nike Digital Commerce team wanted us to create a dedicated area targeting teenage female athletes while promoting customization through NIKEiD. The concept was to create an experience that mimicked a teen girl's bulletin board. Scattered throughout the board are sport related photos, NIKEiD products, stickers, medals, and encouraging hand written notes.

Agency: R/GA
Creative role: Concept & Design
Art Direction: Wade Convey
Copywriting: Eissa Shively
Development: Lamar Hines
Project Management: Ilyssa Van Oss