Nike SPARQ: Mobile Site & Training Tool Phase 1

SPARQ is a series of training tools aimed at highschool and college level athletes looking to gain that extra edge. Nike asked us to create a mobile website where athletes can find SPARQ-specific training drills, enter their data to obtain a SPARQ rating, and view a video library offering solutions to help them improve their scores. Future rollouts will include: SPARQ registration and profiles, leaderboards, head to head comparison and athlete search functionality.


Agency: AKQA
My Creative Role: Creative Lead - Interaction Design & Visual Design
Interaction Design: Charles Law
Web Development: Maurice Chang & Mindy McCutchan
Technology Lead: Mark Lay
Account Executive: James Jenkins
Project Management: Sallie Lippe & Audrey Thompson