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Nike Sportswear global seasonal product feature: The GS Polo & Racerback Tank

An interactive experience created to promote Nike's featured summer product line consisting of the GS Polo, the Racerback Tank, and the Lunar Rejuven8 shoe. Using key athletes and regional influencers from around the world we created a digital experience that included slow motion background video (shot with high speed phantom cameras), interactive 360º product experiences, behind the scenes look book videos and macro photography highlighting the details of each product.


Agency: AKQA
My Creative Role: Site Design, Catalog Design, Banner Design
Creative Direction: Nick Bailey & Davor Krvavac
Photography: Rankin
Video Production: Archer's Mark
Development: Tim Robles, Jeremy Ruppel, Jonathan Cipriano & Mindy McCutchan
Account Executive: James Jenkins
Project Management: Sallie Lippe & Antonio Pulido
Copywriting: Gil Muinos