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Nike Sportswear global seasonal product feature: The N98 Track Jacket

An interactive experience created to promote Nike's premier spring product, a new 3-tier line of track jackets inspired by the original jacket designed for the 1998 Brazilian National soccer team. Using key athletes to promote the product, we created a digital experience that included slow motion video (shot with high speed phantom cameras), macro photography highlighting the details of each product, as well as video interviews of the product designers.

Agency: AKQA
My Creative Role: Design - Website, Catalog & Banners
Creative Direction: Nick Bailey & Davor Krvavac
Art Direction: Simon Clancy
Interaction Design: Rich Brinkerhoff
Development: Tim Robles, Jeremy Ruppel, Jonathan Cipriano & Mindy McCutchan
Account Executive: James Jenkins
Project Management: Sallie Lippe & Antonio Pulido
Copywriting: Gil Muinos
Initial Concepting: Jimmy Soat & Kyle Yugawa
Additional Catalog Design: Simone Magurno