A series of storyboards and mobile interface designs created as a narrative explaining how mobile technology can coordinate with Nike's web presence to create the ultimate customer experience and application. User journeys were created for three sports, Soccer, Running, and Tennis. The journeys depicted how athletes involved in each one of those sports could utilize the tool, to help them train and stay up to date on new product releases.

Agency: R/GA
My Creative Role: Design
Art Direction: Cesar Marchetti
Interaction Design Direction: Jill Nussbaum