Proposed iPhone app and Mac Dashboard widget. Once a customer orders a pair of NIKEiD shoes, there is a span of about 4 weeks until delivery. We concepted this Countdown app to keep that customer notified about the progress of their shoes. Upon purchase confirmation, the user could opt to download the widget, which featured shoe completion percentage and estimated time of delivery.

Agency: R/GA
My Creative Role: Design

NIKEiD feature, showcasing Nike 6.0, introducing the Air Mogan Mid.

Agency: R/GA
My Creative Role: Design

NIKEiD hidden page showcasing a wall of Hyperdunk inspirations and exclusive video content. The page was only accessible from select touts and links, such as the tout shown below that lived on NikeBasketball.com

Agency: R/GA
My Creative Role: Design

For the Holiday Season, our concept for NIKEiD was Give the Gift of Customization. For last minute shoppers we wanted to promote the NIKEiD gift card inside the site. To accomplish this, I drew and animated a NIKEiD shoe box that hopped onto the screen, rattled around for a few seconds and then burst open to reveal the gift card popping out. The third image is of the homepage during this time, which featured animated gift cards falling like snowflakes.

Agency: R/GA
My Creative Role: Design & Animation
Programming: Minki Park

NIKEiD wallpaper, showcasing the classic Nike Dunk High Be True. This version of the Dunk allows users to get custom laser etching of a word or phrase into the side of the shoe.

Agency: R/GA
My Creative Role: Art Direction & Design