Interactive experience designed for NIKEiD.com promoting Kobe Bryant's first ever customizable shoe. As an exclusive global release only 24 pairs were released each day, needless to say they sold out daily. Users could view Kobe's personal design that he wore on Christmas day, or flip through other colorways.

Agency: R/GA
My Creative Role: Design
Art Direction: Wade Convay
Programming: Ivan Safrin
Project Management: Donald Oliver