With the cold winter season approaching, Nike wanted to promote their latest line of ACG boots within the NSW site. No assets were supplied, so Nike mailed us the products so we could shoot them ourselves. In just over three weeks we had to determine the structure of the site, establish a look and feel for the campaign, shoot and retouch all the products, design the layouts, experiment with the motion and build the site. The clients were so impressed they asked us to create a style guide so they could use our creative output for in–store displays.

Agency: AKQA
My Creative Role: Site Architecture & Design, Photo Retouching, Motion Direction
Art Direction: Jimmy Soat
Photography: Jimmy Soat
Development: Jeremy Ruppel
Project Management: TJ Tshionyi
Copywriting: Gil Muinos