NIKEiD site experience promoting the addition of the Air Max 360 to iD. The hero shoe rotated through various colorways - piece by piece as the ambient light in the background changed to reflect the air max tubing in the sole. There were also five hot spots just under the shoe, which a user could roll over to have a detailed view and description expand over the main shoe.

Agency: R/GA
My Creative Role: Design
Creative Direction: John White
Art Direction: Minki Park
Development: Ryan Wang
Copywriting: Colleen Harlan
Project Management: Nicky Kim